Creating a brand platform to challenge the alternative finance market and support the ambitions of UK SMEs
Supporting the ambitions of SMEs across the country and promoting the importance of flexible funding to support growth, Ultimate Finance is a specialist asset-based lender that provides more than £1bn of funding to businesses in the UK each year.
Following an extensive rebrand, Speed came on board to build brand awareness of Ultimate Finance. Speed took a focused multi-channel approach, with the aim of reaching customers directly, to maximise the impact of compelling and dynamic multi-media content produced to support the proposition.
With more than 200 pieces of coverage across national, business and trade media in one year alone, Speed ran a reactive press office alongside a constant stream of thought-provoking byline features. Activity drove significant spikes in traffic to Ultimate Finance’s website and can be directly linked to a number of sales leads from new clients.