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Cutting through in the media

Media is saturated with Coronavirus news, as you would expect. Is media still interested in what you have to say? Yes. But there are some big caveats. And if you get it wrong it could be disastrous.

Brits are relying on journalism more now than ever. Almost half (46%) said they are reading national news, while 45% are reading local news. A desire to keep informed and because we have more spare time, has seen news consumption at its highest for years. But what are media outlets looking for when there seems to be only one topic of interest? How do you ensure your news pitching to media is appropriate, balanced and most of all of interest?

Take a look at our support assets below for answers to these questions and more.

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