Equals Money tasked Speed with delivering a high-impact campaign that positioned them as the go-to partner for pain-free B2B payments. 

We uncovered a compelling insight: the link between back pain and work-related stress. Leveraging this, we crafted a research-driven story that resonated with national audiences and tied directly to workplace wellbeing. Timed to launch shortly after the Spring Budget, the campaign capitalised on the momentum of “back to work” messaging. 

To amplify the message, we hosted a launch event featuring free chiropractor advice, attracting an audience of prospects eager to explore solutions for stress-free payments. 

Results: 

• Secured 112 national and regional news hits. 

• Hosted a successful launch event with 65 prospects in attendance. 

The campaign not only generated widespread coverage but also positioned Equals Money as a brand that truly understands workplace challenges – and offers solutions.