Challenge
Whilst Haven sites are booked to the rafters throughout the school holidays, they are less popular with the off peak audience who are generally consumers without children, looking for a break a way from it all. However, Haven is not uppermost on this target audience’s consideration list, even though Haven sites are mainly situated on Britain’s beautiful coastline.
Idea
Our campaign needed to drive re-appraisal of Haven locations and what better way than showing the views you can have from a Haven caravan to totally… well, change the view of a Haven holiday.
Partnering with well-known landscape photographer, Beth Squire, we captured breathtaking landscape shots from the decks of caravans across several Haven parks, coupling this with rich consumer insight that revealed the lengths Brits are willing to go to in order to secure a holiday with a sea-view. This was supported by a brand partnership with PhotoBox, influencer collaborations and a 3 month social media campaign to drive further engagement.
Results (as of Sept 2025)