THE CHALLENGE
As a leading global beverage supplier, Finlays was looking to amplify the launch of its new cold brew RTD range to a targeted UK audience. With an exhibitor space booked at the Food & Drink Expo, they needed a competitive edge to stand out.
THE IDEA
Draw upon trusted expertise by collaborating with Dhan Tamang
We set up a collaboration with 6x UK Latte Art Champion, Dhan Tamang, to showcase the new Finlays cold brew range. Dhan brought a trusted industry voice to the conversation, qualifying the quality and benefits of Finlays’ cold brew solutions.
On and offline amplification
Not only did Dhan provide a dedicated stream of Instagram posts and accompanying video content, he also acted as an on-stand brand advocate for Finlays at the Food & Drink Expo.
We arranged for Dhan Tamang to act as a guest expert on the Finlays stand at the Food & Drink Expo. Across the day he carried out on-stand recipe demos, using Finlays RTD cold brew. This really maximised the value and impact of the collaboration. It delivered:
➤ 21.2k Influencer IG video views
➤ 1.7k Influencer IG engagements
➤ 9% Average LinkedIn engagement rate
➤ 10 owned content elements including videos, stills and recipe
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