Home » Services » Corporate Communications » Media Training

Media Training with Speed

Get in touch

The strongest media opportunities depend on having confident, credible spokespeople ready to make the most of them.

Whether facing a journalist, appearing on camera for YouTube or building their profile on LinkedIn, leaders need to communicate clearly, naturally and with authority. And, increasingly, those answers need to work beyond the interview itself, as AI tools use published content to help describe businesses and their leaders.

Our sessions combine the strategic communications expertise of Speed’s corporate and B2B team with practical coaching from experienced national journalists and broadcast producers. We help leaders from businesses of all sizes turn corporate messaging into clear, easy-to-deliver points that feel natural to them and resonate with the people they want to reach.

We use realistic media scenarios, filmed to camera with playback, based either in an office or studio setting, to create an authentic interview experience. Each delegate receives tailored feedback and practical recommendations to take away.

We’ve outlined our most popular packages for individuals and small groups below. We recommend a maximum of four people per session, and sessions can be virtual or in person. We build bespoke programmes around your needs so please get in touch to discuss your requirements.

Get in touch

Our Top Packages

New to Media

Build the foundations to approach media interviews with confidence, understand what journalists want, prepare effectively and stay in control of your message.

 

➤ Introduction to media and why it matters

➤ Media handling techniques

➤ What makes a story

➤ What journalists are looking for

➤ How to handle tricky questions

➤ Live media scenario to camera

Send an enquiry

Media Moment

The interview is secured and the campaign is ready. This focused session helps leaders prepare for a specific media opportunity, working through likely questions so they know what to expect and feel confident on the day.

 

➤ Scenario-specific preparation

➤ Likely lines of questioning

➤ Handling difficult questions

➤ Media interview role play

Send an enquiry

Advanced Media Skills

An interactive session designed to help delegates articulate messages in their own way, build confidence in their delivery and become more comfortable with media interviews. For more experienced spokespeople, the session can be adapted to sharpen delivery and prepare for more challenging, high-pressure or sensitive interview situations.

 

➤ Best practice recap

➤ Messaging discussion

➤ What the media want vs. what you can tell them

➤ Having a conversation with a journalist

➤ Media interview role play

➤ Challenging interview role play

Send an enquiry

LinkedIn 101

This programme is designed for leaders who want to build a stronger professional profile but aren’t sure what to post, how often to engage or how to do it without sounding corporate.

We help leaders understand where they can add value, develop a voice that feels authentic and build confidence using the platform consistently.

 

➤ Why LinkedIn matters for leaders

➤ Building a credible profile

➤ Finding your areas of authority

➤ What to post, and what to avoid

➤ Developing an authentic voice

➤ Creating a sustainable posting habit

 

Send an enquiry
Want toTALK?

Get in touch with our Head of Corporate Communications, Tommy Gibbs, who will suggest which Media Training package would work best for you, or can build bespoke programmes around your needs.