We were tasked to take the brand beyond the product review-led media space and build brand equity, positioning Shloer as the drink of choice for mums-to-be.
We launched a newsjack around the Royal baby, by creating spoof Royal baby shower imagery partnering with pioneering photographer Alison Jackson and Royal lookalike. This was issued to media following news of Kate’s actual baby shower – resulting in x5 additional pieces of coverage.
The campaign reached 5m+ on social media, achieved significant national and social buzz, and was a hero campaign on PR Examples. Our quick response second sell-in secured five additional pieces in MailOnline, Express online, Sunday Times Magazine, Heatworld and Now Daily.