sk:n, the UK’s leading medical skincare group, asked Speed to bolster brand awareness and drive relevant search traffic to support SEO efforts and position the brand as trusted experts.
Our solution was sk:ndex; an expert-led report rooted in SEO insight, to position sk:n as industry leaders and make a tangible difference to search rankings. The report was released in quarterly chapters, keeping content fresh and relevant, further building site experience, expertise, authority and trust.
Extensive media relations, influencer engagement and social media amplification resulted in successful link building and ultimately increased search, referral and direct traffic.
Results: Delivered elevated brand awareness that drove search traffic – + 35.9% in web traffic; 62,993 web referrals; 183 back links; average DA of 72