Fire Travels Fast: Fire Door Safety Week with BWF

Fire Door Safety Week is an annual awareness campaign owned, managed and funded by the British Woodworking Federation (BWF) to raise awareness of the vital role that fire doors play in saving lives and protecting property in the unfortunate event of a fire.

For its 2025 campaign, we helped the BWF bring an increasing fire risk into focus – lithium-ion battery-powered devices. The campaign generated 56 pieces of targeted media coverage, reaching a combined audience of four million.

The Challenge

Approaching its 12th year, Fire Door Safety Week has explored the most pressing issues in fire door safety – from maintenance and inspection to the impact of the Grenfell Tower tragedy on the public’s support for the stay put rules.

The challenge for 2025 was to identify a timely new issue that would reinforce the life-saving role of fire doors, engage both the general public and industry, and generate widespread media attention.

The Idea

E-bikes, e-scooters, power banks, vapes and other lithium-ion battery-powered devices are now commonplace in homes and workplaces. Yet awareness of the fire risks associated with these devices, and their charging and storage remains limited.

We worked with the BWF to develop a research-led theme for Fire Door Safety Week exploring how many lithium-ion battery-powered devices people own, where and how they charge them, and concerns about their potential dangers. The findings underpinned two targeted media stories: one focused on risks in the home and another on the implications for employers and workplaces.

By linking a timely and topical fire risk with the life-saving role of correctly specified, installed and maintained fire doors, the 2025 Fire Door Safety Week campaign created a clear and compelling message for consumers, businesses owners, the wider construction and fire safety industries to engage with and support.