Impactful thought leadership for Barclaycard
Client: Barclaycard
Professional & Financial Services

Despite being a well-known and trusted brand, Barclaycard exists in a marketplace with high levels of competition and constant innovation. It needs impactful content to cut through the noise, inspire its audience and demonstrate leadership.

Barclaycard has a broad audience from SMEs to large corporates, and it requires tailored content to reflect this. Speed, working in partnership with our sister agency krow – which specialises in CX, developed a range of engaging content from Barclaycard including thought leadership articles on market trends, annual data reports analysing key payments data and predicting future trends, case studies on its key customer success stories, and insight reports with strategic partners like BigCommerce. Speed also conducts media monitoring and competitor analysis for Barclaycard, helping it to identify fresh ground and an ownable space and voice for the brand.