With a brief to keep satellite broadband provider, Konnect, in the news agenda, we continually identify new opportunities to tap into a topic or conversation that will peak the interest of our narrow target audience and media alike.

Our latest news hijack saw us create an earned media campaign that focused on the craziest things people are willing to do to stay connected. Along with a raft of “one off” elaborate tales, we discovered that a whopping 4.3million Brits have admitted to hijacking their neighbours wifi in covert operations. We issued the story with geographical breakdowns to compare broadband bandits across the country and see who could last the longest without their wifi. The story secured blanker covrerage nationally and regionally.

The hijack generated 57 pieces of coverage in nationals including The Daily Express, The Daily Star, The Sun, Metro, Daily Mail Online and the Evening Standard podcast. It also created 30 backlinks to website and reach of coverage exceeded 600,000,000.