BRITA Professional needed to emphasise the water filtration as a business priority, creatively showcasing the brand’s expertise and heritage whilst securing quality business leads.
Our response incorporated a killer creative platform and multichannel content strategy. It smashed KPIs and helped contribute to a record sales year. We revealed insight driven toolkits at innovative event formats – everything from hosting a coffee inspired feast to an immersive VIP dinner which transported guests to the future.
This year-long initiative provided opportunities for collaboration, positioning BRITA as a catalyst for change and best practice. The campaign generated over 12,000 report downloads, hundreds of leads (three times the target amount) as well as a 25% increase in web traffic. It was also a multi award-winning campaign – PRCA Dare Awards, The Drum Awards for PR, the UK Content Awards and the Global Content Awards.