Owning the news agenda for Virgin Media
Client: Virgin Media
Sector: Consumer
Lifestyle Technology

Delivering national and hyper-local experiential and PR campaigns to drive awareness and consideration.

With a broad and dynamic brief that included mould- breaking brand building ideas that stitched the brand into the cultural agenda, hyper-local integrated campaigns in areas that were under penetrating and an education rich press office; we implemented activity from Lands End to John O’Groats.

To highlight the unexpected places where connection was possible, we took a bog-standard beach hut and gave it a gadget-tastic makeover . Curated by TV presenter and tech expert Suzi Perry, the hut featured 15 cutting edge gadgets and stylish futuristic design. The hut took the media by storm achieving blanket national and broadcast coverage.

During the highly competitive Christmas period we tapped into the age-old conversation around the post-Christmas dinner nap and missed TV moment. We created KipstR – a 3D printed working prototype wristband that detects when a wearer falls asleep to pause/record the TV show, putting Virgin Media at the heart of the festive TV viewing conversation. The campaign exceeded the original KPI by 586%. KipstR became more than a pre-Christmas PR story, with over 100 pieces of coverage across 15 countries and over 5.5 million social media impressions. Virgin Media had its best ever quarterly organic cable customer additions and record low levels of customer churn.