The stylish Mediterranean wine brand wanted to achieve aspirational, lifestyle status in the eyes of its target audience by celebrating everyday occasions. We needed a media relations programme that put Freixenet front and centre at all celebratory moments – and firmly on the page of aspirational glossy magazines.

The perfect blend of creativity, tenacity and journalist relationships drove the Freixenet press office to deliver stand out coverage. Launching NPD with engaging media moments, hosting at exciting events, seasonal hijacking and creative campaign development delivered the impact needed to step-change the brand in the eyes of the consumer.

We secured hundreds of pieces of coverage in titles including Elle, Stylist, You, Ok!, Good Housekeeping, Red and Marie Claire with 86% featuring a bottle shot on page. Campaign reach was in excess of 650 million.