Shifting brand perceptions for LRQA
Client: LRQA
Professional & Financial Services

LRQA, a leading global assurance provider, enlisted us to execute a campaign that would shift perceptions of LRQA from compliance partner to risk management partner.

Activation of the Risk Through a New Lens campaign included the launch of a compelling report focusing on creating opportunity from risk. Using data mined from within the organisation and LRQA’s partners, a suite of assets were created including case studies, social media videos and sector-focused thought leadership articles, to be placed in targeted media publications and for use on LRQA’s owned channels.

Prior to the external launch of the campaign, we secured an interview opportunity for LRQA’s CEO to brief The Financial Times on the fast-developing market for ESG assurance.