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Showcasing Castrol’s Intelligent Lubrication Solutions via an influential specialist

Client: Castrol
Sector: Business & Corporate
Influencer Marketing

The Challenge

Castrol was preparing to launch its innovative new service solution ‘SmartCoolant’ and needed to raise awareness with a focused audience of lubrication professionals. Based on the technical subject matter, Castrol required true expertise to bring its key messages to life.

The Idea

Rafe Britton collaboration – credible expertise

We coordinated a collaboration with leading lubrication specialist Rafe Britton (32.4k YouTube subscribers). Rafe was invited to capture an on-site demo of SmartCoolant at the AMRC, providing a real-time view of its functions and benefits.

Content rich activation with a personal touch

The collaboration delivered a 12-min video with multiple cutdowns, alongside a newsletter feature. Importantly, Rafe shared his personal perspective throughout, adding a deep layer of authenticity.

The Results

➤ 28.3k YouTube video impressions

➤ 45hrs YouTube video total watch time

➤ 17.6k LinkedIn total post impressions

➤ 2.4k newsletter article views

“Speed Communications were a fantastic partner in helping us navigate B2B influencer marketing. Their strategic guidance gave us confidence to try something new with Rafe Britton, while their focus on sweating every asset helped us get far more value from the collaboration. Most importantly, the activity has generated real interest and helped build a strong lead pipeline.”

Katie Leach – Global Industrial Brand Manager, Castrol

Ready to make B2B influence work harder for your business? We build campaigns that earn attention, shape perception and deliver measurable results. Get in touch to discuss your brief.

Shaun Hickman, Senior Social Media Consultant
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