Is your business thinking about working with B2B influencers? With 63% of B2B marketers calling their strategy ‘incomplete’ without influencer partnerships, it’s no longer optional.
To help you cut through the noise, join us for our new ‘Inside the Orbit’ video series as we share five expert perspectives on maximising the value of B2B influence.
First up, Senior Social Media Consultant Shaun Hickman reveals three key shifts in the B2B influencer space and highlights why, in a landscape dominated by AI slop, human authority is your most valuable asset.