“There is an ocean of low-quality content out there, all saying the same thing. Anything that offers a unique viewpoint, while answering the buyer’s question, will stand out. And this is where B2B influencers come into their own.”
Our Head of Digital Julia Filsell-Chapman unpacks the role of B2B influencers in supporting AI visibility. Through trusted, insightful and original content, these experts are helping businesses cut through.


