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GEO | Driving AI Visibility

AI doesn’t rank, it recommends. We create ideas that earn their place.

The way people search has changed. Has your strategy?

Your customers aren’t just typing into Google anymore. They’re asking ChatGPT, Copilot, seeing Google AI Overviews – and getting a definitive answer. If your brand isn’t in that answer, you’re invisible to a growing share of your audience, no matter how well you rank in traditional search.

Multiple studies suggest AI-referred visitors convert significantly better than traditional organic search traffic, with reported lifts ranging from 4x to as much as 23x depending on the industry and dataset. The question isn’t whether this is happening – it’s whether your brand shows up when it does.

Where PR becomes your GEO advantage

The sources AI tools cite most aren’t brand websites. They’re authoritative third-party publications — the same spaces that PR is already expert in. Coverage in credible media, expert commentary, original data: these are the signals LLMs trust.

Good PR has always built the kind of credibility that AI now actively rewards. GEO makes that value measurable.

We identify which publications AI tools cite in your category, build earned media activity around them, and track the results — giving your PR investment a direct line to the metrics that matter.

WHAT WE DO

AI Visibility Audit

A read of your current AI visibility across ChatGPT, Perplexity, and Google AI Overviews, benchmarked against competitors.

Citation Authority Mapping

Our proprietary framework identifying which publications drive AI citations in your category, and the earned media activity that will close the gap.

Definitive GEO & Earned Media Package

Monthly monitoring and PR activity directed at the publications AI engines actually cite, with combined PR and AI Visibility reporting.

Why invest in GEO now? Why Speed?

Citation authority compounds — the brands that invest in GEO now will be the ones LLMs default to. And with only 16% of brands currently tracking AI search performance, the lost opportunity is significant.

We are a PR Week Top 40 agency across business & consumer audiences, already working with clients to create ideas that earn their place in AI search.

GEO isn’t a bolt-on. It’s an extension of impactful PR, made measurable in a way it never was before.