Reactive PR
Keeping up to speed with the 24-hour news cycle
Today’s news cycle moves fast – trends can travel from social to national headlines in hours. For brands, that creates a narrow window to act. But speed alone isn’t enough. The opportunity lies in knowing which conversations to enter and how to shape that moment into a story journalists want. We combine real-time intelligence with experienced PR judgement to help you respond with relevance, confidence and impact.
Pulse AI is Speed’s proprietary AI-powered news intelligence platform, built to help brands and businesses spot the right moment before it passes.
Scanning breaking news, social trends and TikTok across thousands of sources, it identifies emerging opportunities and matches them to each client’s expertise, campaigns and priorities. Every opportunity is scored and prioritised, helping our teams focus on the angles most likely to land. And because Pulse AI is a learning tool, it gets smarter over time – continually shaped by our PR teams’ expertise, client knowledge and what we know makes a story work.
Built on “human first, human last” principles, Pulse AI sharpens our judgement – giving our teams the intelligence to move faster, think smarter and create stories with a clear reason to exist.
Pulse AI helps us:
✔ Spot relevant news and social opportunities earlier
✔ Match emerging trends to client expertise and campaign themes
✔ Prioritise the moments with the strongest media potential
✔ Shape sharper, more credible story angles
✔ Respond quickly without losing strategic judgement
✔ Continually learn from our teams’ experience and results
Want to find out how Pulse AI could be used to take your reactive PR to the next level? Get in touch – we’d love to hear from you.
