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B2B Influencer Marketing

Find your influence, focus your authority

Speed Orbit is our dedicated offer to supercharge your B2B influencer strategy. The right expert voices, saying the right things, to the audiences that matter.

B2B buyers have changed. They’re using more channels, trusting fewer sources, and tuning out content that doesn’t feel earned. The voices they actually listen to aren’t brands – they’re analysts, sector specialists, and consultant creators who’ve built genuine authority in their space.

WHY B2B INFLUENCER MARKETING WORKS

30% of marketers rank B2B influencer marketing as their most effective demand generation channel – ahead of paid search and virtual events. 82% of B2B buyers say creator content directly influences their purchasing decisions. Your buyers are deep into their research long before they reach you. If your business isn’t part of those conversations, you’re not even in the room.

What Speed Orbit does differently

We are a top 10 UK B2B PR agency with deep sector knowledge across financial services, professional services, and manufacturing. We map the expert voices your audience already listens to, then build relationships that grow in value over time, following our 3F Model:

FIND – Map the influencer ecosystem around your sector, internal or external.

FOCUS – Narrow to voices with genuine authority. Relevance beats reach every time in B2B.

FRAME – Shape content that lands and build long-term relationships that compound.

We work across two routes: external expert voices – analysts and sector specialists your buyers already trust – and employee advocacy, turning your internal experts into a strategic, consistent presence.

FREQUENTLY ASKED QUESTIONS

What is B2B influencer marketing?

It uses trusted expert voices – analysts, sector specialists, and consultant creators – to build credibility and influence purchasing decisions in professional markets. It prioritises depth of expertise over follower counts.

How is B2B influencer marketing different from B2C?

B2C is largely about reach and aspiration. B2B is about trust and expertise. Your buyers are making high-stakes decisions as part of a buying committee, looking for voices that demonstrate real sector knowledge – not someone who simply has a large following.

What does a B2B influencer look like?

A B2B influencer might be a well-known analyst in your sector, a consultant with a strong LinkedIn following, a technical expert who speaks at industry events, or even someone inside your own organisation who hasn’t yet been given the platform to share what they know.

Why use an agency for B2B influencer marketing?

Identifying the right voices, building the right relationships, and shaping content that lands takes time and sector knowledge. An experienced B2B influencer agency brings existing relationships, rigorous identification methodology, and the editorial skills to make influencer content work hard across your marketing mix.

WANT TO TALK?

Looking to harness the power of B2B influencers, engage your audience more effectively or find a PR partner with more power? We’d love to hear from you. 

Julia Filsell-Chapman, Head of Digital
julia.filsell-chapman@speedcomms.com