WHAT WE DO DIFFERENTLY

We’re a top 40 UK PR agency with deep consumer experience across lifestyle, retail, health, beauty and wellbeing. We don’t start with a generic creator list — we start with your audience, then find the voices they already listen to and the idea that makes a partnership land.

FIND – We map the creators, celebrities and communities with genuine influence over your audience — matching values, audience profile and engagement, not just follower numbers.

SHAPE – We build the creative and the story. From a single hero partnership to an always-on creator programme, we develop content that fits the platform, the creator’s voice, and your brand.

SCALE – We amplify across earned, owned and paid, and measure what matters — reach, engagement, traditional and AI search uplift, backlinks and sales — so every campaign builds long-term brand value.

We work across the full spectrum, with an extensive roster of creators: celebrity and macro partnerships for reach and fame, mid-tier and niche creators for credibility and engagement, and always-on creator communities that keep your brand consistently present in the conversations that drive purchase. We also work with UGC creators who can generate exciting, engaging content directly for your brand.

We have invested in industry-leading influencer tool Creator IQ, which not only helps us match you with creators, but also makes it easy for your busy team to approve content and see results quickly.

FREQUENTLY ASKED QUESTIONS

What is B2C influencer marketing?
B2C influencer marketing partners brands with social media creators, celebrities and content makers to reach and influence consumers. It uses trusted voices — on platforms like TikTok, Instagram and YouTube — to drive awareness, shift perception and prompt purchase in a way that feels more authentic than traditional advertising.

How is B2C influencer marketing different from B2B?
B2C is largely about reach, relevance and aspiration — connecting with consumers at scale through voices they admire or relate to. B2B is about depth of expertise and trust within a buying committee. The audiences, platforms and success measures are different, which is why we run dedicated B2C and B2B influencer offers.

How do you choose the right influencers for a brand?
We start with the audience, not the creator. We match on audience profile, values, engagement quality and brand fit — not follower count alone. A smaller, highly engaged creator who genuinely resonates will often outperform a bigger name with a mismatched audience.

Does influencer marketing actually drive sales?
Yes — when it’s measured properly. Beyond reach and engagement, we track search uplift, website traffic, backlinks and, where possible, bookings or sales. Our Celtic Collection campaign drove a 379% increase in bookings, and our Butternut Box activation lifted brand searches 67.3% month on month.

Why use an agency for B2C influencer marketing?
The right idea, the right creators and the right contracts take strategy, relationships and editorial skill. An experienced agency brings creator relationships, a rigorous matching methodology, and the ability to make influencer content work across earned, owned and paid — so it builds brand value rather than just buying a post.

What platforms do you work across?
TikTok, Instagram, YouTube and emerging platforms — chosen based on where your audience actually is and how they discover and decide.